According to paidcontent.org, Mobile IQ’s latest tablet app for the London newspaper Metro is hitting one million daily page views. Metro executive digital director Jamie Walters reports that the app clocked 155,000 downloads in the 11 days between launch on October 12 and October 23, 60,000 daily users (October 24) and 800,000 to 1 million daily page views. “We’re absolutely delighted,” Walters says. “There’s a hell of a lot of engagement from people who are using it, usage levels are fantastic. It’s exceeding expectations, although we had reasonably high expectations.” Metro is also gung-ho about the ad sales opportunity and will stay free on iPad like its print edition, which is handed out free at train stations. “We’re having 15 to 20 percent click-through rates on ads,” Walters says. “Ad interaction is as high as for the editorial content. We’re only having full-page ads.”
Shaun is the founder of Mobile IQ, whose platform PressRun makes it easy for publishers to turn print content into insanely great, fully immersive tablet magazine apps.