SMK-Link announces acquisition of Movea’s Gyration Assets

February 15, 2011 – SMK-Link announced today that it has acquired the assets of Movea’s Gyration business unit. The move allows SMK-Link to expand their product line to include motion-enabled products under the Gyration brand and Movea to accelerate its mission to make motion sensing ubiquitous through development and promotion of its MotionIC™ platform.

“This is really a win-win situation for all parties; our Customers, Gyration, SMK-Link, and Movea,” said Sam Guilaumé, CEO of Movea. "Gyration has been extremely important to Movea by providing market validation and awareness for our motion sensing technologies but it’s time to take our MotionIC strategy to the next level and this deal allows us to focus on our core mission."

Under the terms of the agreement, SMK-Link will license Movea’s SmartMotion™, MotionIC and MotionTools technologies for use in the Gyration product line and thus becomes a customer of Movea.

“We are quite excited about the prospects of the acquisition” said Paul Evans President of SMKLink. “The acquisition of the Gyration business and the licensing agreement with Movea allows SMK-Link, to expand our presence in the Branded Products Market, in both the US and Europe in particular, add the Gyration brand power and innovative Movea Technology to SMK-Link's expanding portfolio of products and technologies, taking advantage of significant synergies between the SMK-Link and Gyration Businesses, and expand the business cooperation between SMK and Movea on this and other new technologies.”

As a result of the deal, Gyration benefits from increased investment into its product roadmap and SMK-Link benefits from an expanded portfolio of complimentary, premium products. Movea is committed to the success of the Gyration product line and the company will continue to support Gyration products through its licensing agreements with SMK-Link. Working with its new partner SMK-Link, Movea will ensure a seamless transition for Gyration customers. “Movea’s existing partnership with SMK’s OEM remote business, announced in September 2010, helped to highlight the potential synergies of working more closely together,” said Bryan Hoadley, EVP of worldwide sales and General Manager of Movea Inc. “We believe all parties, especially Gyration customers, will benefit from this new business relationship.”

The acquisition will include the Gyration customer portfolio, brands, trademarks, product designs, and inventory. Movea will retain all intellectual property on patents, licenses and Motion technology and Motion Tools software.

For more information, visit SMK-Link or Movea. 

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