maltendorf

maltendorf's picture

Michael Altendorf

Adtelligence

Member Profile: 

Diplom Economist / University of Heidelberg. Co-Founder & CEO of the venture-capital funded internet startup ADTELLIGENCE GmbH. ADTELLIGENCE GmbH provides superior online ad targeting technologies and analytics platforms for social networks & agencies.

 

Lecturer in internet business at university of applied sciences Salzburg/Austria and at the Popacademy Baden-Württemberg, a music business school. Speaker at several internet & media events. Co-Founder of Rhein-Neckar Technology Ventures Day, an event for entrepreneurs looking for VC. Co-Organizer of TEDx Rhein-Neckar. Member of the CEO Collaborative Forum. Previously worked at SAP in strategic market intelligence/global marketing as analyst, and as product manager in the Emerging Solutions in Walldorf and New York. Since 2001 he worked as a consultant in internet business, at the management consulting company SVP Deutschland AG in research projects, and in interdisciplinary research at the Institute for Peace, Ecology, and Sustainability (FEST e.V.) in Heidelberg.

Company Profile: 

Half of all marketing efforts could be saved, but which half? With the ADTELLIGENCE Social Media Targeting Suite, online advertising not only becomes more efficient for brands, but also more relevant for users. 
ADTELLIGENCE provides a leading online marketing technology platform with high precision ad targeting, business intelligence, and superior analytics & reporting to deliver higher revenues to next generation web 2.0 & mobile businesses. 
ADTELLIGENCE uses people’s interests and demographic information and match it with the most relevant advertising within a fully automated closed loop marketing process for advertisers. 
Social Media platforms can create a new revenue model on top of their competitive advantage: user and geo data. ADTELLIGENCE offers publishers a self-booking ad system, targeting and integrated payment and reporting. Advertisers get new insights on their consumers’ interests, income, activities or location. Location based services and exact audience targeting becomes reality. 
The ADTELLIGENCE targeting technology is offered as Software as a Service (SaaS) via internet and is running on the newest cloud computing technology for high performance and scalability.
ADTELLIGENCE is a privately held company and was founded by Michael Altendorf, Dr. Cyrille Waguet and two angel investors in early 2009 in Germany. The idea of ADTELLIGENCE is to create sustainable business models for the internet services such as communication and information platforms so that they can be used by free of charge of all people.

Member nationality: 
Germany
Company nationality: 
Germany
Company industry sector: 
IT Software and Services