jhessellund

As co-founder and now CEO of Encode Jakob has helped a range of the biggest players in the marketing world, both ad agencies and large advertisers in Denmark and abroad, to gain more efficient processes with Encode's collaborative solutions. Jakob has gained valuable insights into a range of the dilemmas for starting software companies, like pricing your software but also travelling the long road from bespoke projects to a mass market product. Daily experience at Encode include handling an outsourced development team and servicing very demanding international clients. Although you don't really start learning until you immerse yourself in the real world of running a start up business, Jakob is glad that his degree in business law and economics from the Århus School of Business helps him keep the broad perspective and has provided him a valuable network of professionals within other industries. Jakob's preferred room of afterthought and contemplation is his flatwater race kayak in which he covers most of the Copenhagen Harbour area.