Gustavo set up operations for Portum AG in the UK, France and Spain.
As Portum Spain country manager, Gustavo grew the subsidiary to be a
leading provider of supplier relationship management. Gustavo has
acted as senior manager of IBM Spain (PC Co) and IBM EMEA (e-business
and strategy), marketing manager of McDonald´s, and business analyst
of Procter & Gamble.
Gustavo studied biochemistry and computer sciences, received an MBA
from Houston, PDG from IESE and marketing diploma from The Chartered
Institute of Marketing, London. He is also a university lecturer.