fcaldeira

Degree in Business & Administration from Universidade Católica Portuguesa
1993-94
Started with an internship at Microsoft Portugal marketing department, while finishing her studies.
1994-99
Joined Procter & Gamble Portugal as Assistant Brand Manager on Tide, moved to Fairy. In 1997, moved to Brussels as European Brand Manager of Ariel.
1999-2001
Launched a master franchise of a fast-food company “Taco Maker” in Portugal. Opened 5 stores and sold it in the beginning of 2001
2000 - today
Founded an interactive marketing company “Be Interactive”, which was bought (51%) in 2001 by Fullsix