Bernadette was appointed Managing Director of End2End VAS in November 2006. As Managing Director, she assumes responsibility for the strategic direction and operation of the End2End VAS business. Bernadette brings 15 years of experience working at executive and senior management level within leading telecoms and technology-based companies.
Prior to joining End2End, Bernadette was COO at Digital Rum, a UK based mobile applications service provider, where she was responsible for day-to-day operation of the business. Prior to this, she was VP EMEA for Mobile 365, a global leader in the provision of mobile messaging services. As VP EMEA, she was responsible for Mobile 365's business in Europe.
Bernadette has also held senior positions with Hewlett Packard, Reuters and X-CEL Communications (now part of Nortel).
Bernadette holds a BEng (Hons) in Mechanical Engineering.